{"id":8168,"date":"2022-12-16T23:36:27","date_gmt":"2022-12-16T23:36:27","guid":{"rendered":"https:\/\/citcem.org\/eventos\/international-congress-brands-and-appellations-of-origin-history-and-identity\/"},"modified":"2022-12-16T23:36:27","modified_gmt":"2022-12-16T23:36:27","slug":"international-congress-brands-and-appellations-of-origin-history-and-identity","status":"publish","type":"eventos","link":"https:\/\/citcem.org\/en\/events\/international-congress-brands-and-appellations-of-origin-history-and-identity\/","title":{"rendered":"International Congress &#8220;Brands and Appellations of Origin: History and Identity"},"content":{"rendered":"<div class=\"news-text\">\n<p>The International Congress <strong>Brands and Appellations of Origin: History and Identity <\/strong>aims to reflect on the conceptual and legal evolution of brands and appellations of <strong>origin <\/strong>, from a diachronic and transversal perspective to various sectors of the economy, from wine to canned goods, jewellery or textiles, among others.<\/p>\n<p>Considering brand and appellation of origin as means of value production and transaction values, we intend to understand the construction of identities through the socioeconomic structuring of the image of regional and commercial brands from a social, economic, business and advertising perspective.<\/p>\n<p>In this sense, the Congress welcomes communication proposals related to the following thematic axes:<\/p>\n<ul>\n<li><em>Brands before brands &#8211; <\/em>the concept of &#8220;brand&#8221; before its regulation: the primordial acronyms.<\/li>\n<li><em>Regional trademarks\/denominations of origin &#8211; the <\/em>trademark as a form of identification and defense of a product originating from a specific locality or region: sectorial and inter-regional conflicts and\/or movements.<\/li>\n<li><em>Inventions and patents &#8211; the <\/em>birth of the legal framework for intellectual property and modalities of official registration.<\/li>\n<li>Trademarks <em>&#8211; the <\/em>trademark as a form of identification of companies or products: from a simple business name to a factor of commercial and business dynamization.<\/li>\n<li><em>Marketing and advertising &#8211; <\/em>forms of brand communication: discourse, semiotics, and influence on social and consumer behavior.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Official Languages: <\/strong>Portuguese, English, Spanish and French<\/p>\n<p><strong>Important dates:<br \/>\n<\/strong><\/p>\n<p>&#8211; The paper proposals (with the indication of the respective thematic axis) must<br \/>\nbe accompanied by an abstract of no more than 1000 characters (including spaces),<br \/>\nfour keywords and a biographical note (500 characters, including spaces), the<br \/>\nsend to the Organizing Committee until October 30, 2020, through the address:<br \/>\nmarca_do@sapo.pt<\/p>\n<p>&#8211; The selection of papers, evaluated by the Scientific Committee, will be announced by<br \/>\nJanuary 30, 2021.<\/p>\n<p>&#8211; The definitive registrations and the sending of the full texts (with a maximum of 20,000<br \/>\ncharacters, including spaces) will have a deadline of February 28, 2021.<\/p>\n<p><strong>Proposals submitted and already approved before the deadline extension remain valid.<\/strong><\/p>\n<p><strong>It is planned to publish, in 2022, a volume of texts selected by scientific arbitration.<\/strong><\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Registration<\/strong><\/p>\n<p>The registration period to attend (exclusively online) is now open until April 30. The form is available at <a href=\"http:\/\/marcas-e-denominacoes-de-origem.mozello.com\/\">http:\/\/marcas-e-denominacoes-de-origem.mozello.com\/<\/a> and can be sent to the Congress email address: <a href=\"mailto:marca_do@sapo.pt\">marca_do@sapo.pt<\/a><\/p>\n<p> <strong>Registration is free but compulsory<\/strong>, and links to the various sessions will be provided at a later date.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Scientific Committee:<br \/>\n<\/strong>Am\u00e9lia Pol\u00f3nia<br \/>\nAlberto Ribeiro de Almeida<br \/>\nAnt\u00f3nio Machuco Rosa<br \/>\nCarlos Melo Brito<br \/>\nDulce Freire<br \/>\nGaspar Martins Pereira<br \/>\nHelena Lobo<br \/>\nTeresa Ru\u00e3o<\/p>\n<p><strong>Organizing Committee:<br \/>\n<\/strong>Am\u00e9lia Pol\u00f3nia<br \/>\nCarla Sequeira<br \/>\nMarlene Cruz<br \/>\nPaula Montes Leal<br \/>\nPedro Leit\u00e3o<\/p>\n<p><strong>Secretariat<br \/>\n<\/strong>Vanessa Sousa<br \/>\nMarta Sofia Costa<\/p>\n<p>&nbsp;<\/p>\n<p><strong>+ INFO:<\/strong> <a href=\"http:\/\/marcas-e-denominacoes-de-origem.mozello.com\/\">http:\/\/marcas-e-denominacoes-de-origem.mozello.com\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Contacts<\/strong><\/p>\n<p><strong>Email<\/strong>: marca_do@sapo.pt \/ citcem@letras.up.pt<br \/>\n<strong>Phone: <\/strong>(00351) 22 607 71 77<br \/>\n<strong>Address:<\/strong> Faculdade de Letras da Universidade do Porto, Via Panor\u00e2mica, s\/n, 4150-564 Porto<\/p>\n<\/div>\n<h4>Files<\/h4>\n<p><a href=\"https:\/\/citcem.org\/wp-content\/uploads\/2022\/12\/Programa_Congresso_Marca_e_DO.pdf\" download=\"\">PROGRAM<\/a><\/p>\n","protected":false},"featured_media":8125,"template":"","ano-evento":[269],"tipo-eventos":[274],"cmcal_calendar":[],"class_list":["post-8168","eventos","type-eventos","status-publish","has-post-thumbnail","hentry","ano-evento-2021-en-2","tipo-eventos-congress"],"_links":{"self":[{"href":"https:\/\/citcem.org\/en\/wp-json\/wp\/v2\/eventos\/8168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citcem.org\/en\/wp-json\/wp\/v2\/eventos"}],"about":[{"href":"https:\/\/citcem.org\/en\/wp-json\/wp\/v2\/types\/eventos"}],"version-history":[{"count":0,"href":"https:\/\/citcem.org\/en\/wp-json\/wp\/v2\/eventos\/8168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citcem.org\/en\/wp-json\/wp\/v2\/media\/8125"}],"wp:attachment":[{"href":"https:\/\/citcem.org\/en\/wp-json\/wp\/v2\/media?parent=8168"}],"wp:term":[{"taxonomy":"ano-evento","embeddable":true,"href":"https:\/\/citcem.org\/en\/wp-json\/wp\/v2\/ano-evento?post=8168"},{"taxonomy":"tipo-eventos","embeddable":true,"href":"https:\/\/citcem.org\/en\/wp-json\/wp\/v2\/tipo-eventos?post=8168"},{"taxonomy":"cmcal_calendar","embeddable":true,"href":"https:\/\/citcem.org\/en\/wp-json\/wp\/v2\/cmcal_calendar?post=8168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}