The International Congress Brands and Appellations of Origin: History and Identity aims to reflect on the conceptual and legal evolution of brands and appellations of origin , from a diachronic and transversal perspective to various sectors of the economy, from wine to canned goods, jewellery or textiles, among others.

Considering brand and appellation of origin as means of value production and transaction values, we intend to understand the construction of identities through the socioeconomic structuring of the image of regional and commercial brands from a social, economic, business and advertising perspective.

In this sense, the Congress welcomes communication proposals related to the following thematic axes:

• Brands before brands – the concept of “brand” before its regulation: the primordial acronyms.
• Regional trademarks/denominations of origin – the trademark as a form of identification and defense of a product originating from a specific locality or region: sectorial and inter-regional conflicts and/or movements.
• Inventions and patents – the birth of the legal framework for intellectual property and modalities of official registration.
• Trademarks – the trademark as a form of identification of companies or products: from a simple business name to a factor of commercial and business dynamization.
• Marketing and advertising – forms of brand communication: discourse, semiotics, and influence on social and consumer behavior.

Official Languages: Portuguese, English, Spanish and French

Important dates:

– The paper proposals (with the indication of the respective thematic axis) must
be accompanied by an abstract of no more than 1000 characters (including spaces),
four keywords and a biographical note (500 characters, including spaces), the
send to the Organizing Committee until October 30, 2020, through the address:
marca_do@sapo.pt

– The selection of papers, evaluated by the Scientific Committee, will be announced by
January 30, 2021.

– The definitive registrations and the sending of the full texts (with a maximum of 20,000
characters, including spaces) will have a deadline of February 28, 2021.

Proposals submitted and already approved before the deadline extension remain valid.

It is planned to publish, in 2022, a volume of texts selected by scientific arbitration.

Registration

The registration period to attend (exclusively online) is now open until April 30. The form is available at http://marcas-e-denominacoes-de-origem.mozello.com/ and can be sent to the Congress email address: marca_do@sapo.pt

Registration is free but compulsory, and links to the various sessions will be provided at a later date.

Scientific Committee:
Amélia Polónia
Alberto Ribeiro de Almeida
António Machuco Rosa
Carlos Melo Brito
Dulce Freire
Gaspar Martins Pereira
Helena Lobo
Teresa Ruão

Organizing Committee:
Amélia Polónia
Carla Sequeira
Marlene Cruz
Paula Montes Leal
Pedro Leitão

Secretariat
Vanessa Sousa
Marta Sofia Costa

+ INFO: http://marcas-e-denominacoes-de-origem.mozello.com/

Contacts

Email: marca_do@sapo.pt / citcem@letras.up.pt
Phone: (00351) 22 607 71 77
Address: Faculdade de Letras da Universidade do Porto, Via Panorâmica, s/n, 4150-564 Porto